We paired one of the world’s most exciting brands with the most agile and adaptable tech.
Brain Dead operates cinemas, events and their own stores all over the US and Asia, and collaborates across all categories with brands like Disney, Coach, A.P.C. and Brooks Brothers. Together we brought every platform into a single source of truth, and used it to automate tasks and processes that limited people’s availability to work on the big things.
- Client
- Brain Dead, Los Angeles
- What we did
- Single source of truth, analytics, automated reporting
- Sources
- Cin7, nine Shopify stores, NRI, V-Logic, DICE, Filmbot, the business plan, QuickBooks
- Apps
- Analytics · Go to Market tracker · Production and PO manager · Buy online, pick up or ship from store
- Reporting
- Automated, in real time
The platforms behind it.
Eight platforms and sixteen feeds, each connected once and read everywhere.
- 9Shopify
Nine stores
- Cin7
Inventory and purchase orders
- NRI
3PL
- V-Logic
3PL
- DICE
Event ticketing for Brain Dead Studios
- Filmbot
Cinema ticketing
- Business plan
Targets and budgets
- QuickBooks
Accounting
*Figures on mockups are dummy data for demo purposes
The problems we solved
(THE PROBLEM)
(WHAT WE BUILT)
- [01]
So many channels, retail doors, and platforms required a lot of work to reconcile.
One dashboard with every store, wholesale and Brain Dead Studios side by side, on the same definitions.
- [02]
It was complex to bring together all the inventory into a single source of truth across all 3PLs, retail doors and consignments.
Inventory from Cin7, both 3PLs and every store in one pool, location by location, so any unit can meet an online order.
- [03]
Collections growing every season meant more purchase orders and payments to follow.
The Production and PO manager: every PO from the factory to the 3PL door, with what is paid, what is due and when.
- [04]
An ambitious business plan called for every dollar of spend to be measured against it.
The financial overview reads the business plan and QuickBooks, so cash out is checked against the plan month by month.
- [05]
The cinema and its events run on their own platforms, DICE and Filmbot.
Box office from DICE and Filmbot next to retail, in the same dashboard and the same reports.
- [06]
The team’s time was better spent on the big things than on building reports.
Automated reports, from the daily sales flash to month end against the plan, sent before the team starts work.
Our work here had a huge impact. We were able to make better decisions and drive the brand forward. Working with Rafa was a pleasure.
Every number now comes from one place, and we trust it. Telemyr brought the right mix of technology, best practices and operational rigor, and it changed how we run the business. We could not recommend Telemyr more.
Analytics
Every channel in one view: net sales against the business plan, the nine Shopify stores in one currency, the stock at both 3PLs and the cinema’s box office.
*Figures on mockups are dummy data for demo purposes
*Figures on mockups are dummy data for demo purposes
*Figures on mockups are dummy data for demo purposes
Go to Market tracker
Every drop of the season on one calendar, from the first sample to launch, with its launch dates on every channel and the checklist that gets it there.
*Figures on mockups are dummy data for demo purposes
Production and PO manager
Production and purchase orders in one place: what is on order, what is due in the next 30 days and cash out month by month against the business plan, then every PO from the factory to the 3PL door.
*Figures on mockups are dummy data for demo purposes
*Figures on mockups are dummy data for demo purposes
The short cut.
AI powered reporting and sellthrough management.
- A daily sales flash across the stores and the Studios
- Stock at NRI and V-Logic against Cin7
- Open POs and payments due, every Monday
- Month end against the business plan
