Capeesh

Case studySki apparel40 markets

Local everywhere, from one warehouse.

Capeesh now sells in 40 markets on four continents. We unlocked them with local payments and prices, duties paid delivery and global returns, all from one warehouse.

*Figures from Capeesh’s own data for the last 12 months

The problems we solved

The work that comes with selling in 40 markets.

  1. Every new market brings its own duties and carriers.

    Duties paid delivery to all 40 markets. Duties and taxes are settled at checkout, so nothing is owed at the door.

  2. Shoppers abroad want prices in their own currency.

    A localised pricing strategy, with prices set in each market’s own currency.

  3. Every market has its favourite ways to pay.

    Local payment methods in every market, from Norway to New Zealand.

  4. Buyers abroad want returns as easy as at home.

    Global returns: customers send back from wherever they are. Refunds stayed at 3.2% of net sales.

  5. More markets called for one place to ship them all.

    One inventory location ships every market. Less capital sits in stock, and inventory turns significantly faster.

  6. Growth abroad had to pay for itself.

    Conversion up 31% since the rollout. Gross sales up 278%, with strong net profit.

This project unlocked possibilities that seemed impossible when we started. We see the results every day.

ThomasCEO, Capeesh

Growth that pays.

More markets, more sales from every visit, and strong net profit.

*Figures from Capeesh’s own data for the last 12 months. The conversion rate is measured against the months before the rollout.

Forty markets, all unlocked.

No single market carries the business.

*Figures from Capeesh’s own data for the last 12 months

  1. Norway
  2. Austria
  3. United States
  4. Switzerland
  5. United Arab Emirates
  6. Germany
  7. United Kingdom
  8. Sweden
  9. France
  10. Australia
  11. Italy
  12. Denmark
  13. Canada
  14. Finland
  15. Poland
  16. New Zealand
  17. Netherlands
  18. Czech Republic
  19. Japan
  20. Belgium
  21. Andorra
  22. Estonia
  23. Spain
  24. Latvia
  25. Lithuania
  26. Singapore
  27. Slovenia
  28. Kazakhstan
  29. Ireland
  30. Bulgaria
  31. Liechtenstein
  32. Guernsey
  33. Romania
  34. South Korea
  35. Serbia
  36. Isle of Man
  37. Luxembourg
  38. Hungary
  39. Croatia
  40. Slovak Republic

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